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The guides also show you when the object is lined up to key page locations, such as the edge of the page and the left and right margins. When you move an object such as an Image, Chart, or SmartArt illustration around in a document, Alignment Guides automatically appear to show you when the object is lined up with other elements on the page.
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If you have text wrapping set to an option such as Square, the Alignment Guides also show when the object is aligned with the top of a paragraph or to a heading.This new feature makes lining up images and other objects a cinch in Word 2013. The new Alignment Guides in Word 2013 show you when an object is lined up with another object or page element.
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